01 · ORGANIZATION
Lead complex digital portfolios at scale
Multidisciplinary teams, substantial budgets, organizational redesign, platform roadmaps, governance, talent development and cross-functional decision-making.
Executive portfolio · Member experience leadership
Digital experience.
Discovery systems.
AI strategy.
Raymond Uzwyshyn is a digital-platform and experience-strategy executive whose work spans globally distributed online audiences, content and discovery systems, multidisciplinary organizations, emerging-technology adoption, and film and media culture.
45FTE organization led
$8.8Mportfolio budget
22staff in online services
1,800courses supported
80programs served
100+AI and media essays
Value proposition
Three forms of leverage
The role calls for a leader who can set a future-facing direction while enabling senior designers and aligning product, engineering, data, research and content partners. The evidence below emphasizes the parts of Raymond’s record that transfer most directly.
02 · EXPERIENCE
Connect people with content
Web platforms, metadata, digital libraries, online learning, repositories, search and discovery systems—designed for large, distributed communities.
03 · EMERGING CRAFT
Operationalize AI without hype
Hands-on testing, creative prototyping, model benchmarking, workshops, governance, and frameworks that translate emerging capability into responsible practice.
Selected evidence
Case studies
Each case is framed around scale, problem, leadership intervention, artifact and outcome—the evidence pattern most useful for executive experience-design review.
Case 01 · Distributed digital audience
Designing an online discovery layer for an entire university
Led the Online Libraries and eLearning organization responsible for a globally distributed university audience, building a web-based course-guide system that organized licensed, open, multimedia and faculty-selected resources around the user’s actual course and program context.
1,800courses
80programs
22staff
- Turned a fragmented content landscape into a navigable program-and-course architecture.
- Aligned librarians, faculty, instructional designers and platform operations around a shared service model.
- Created a repeatable content-production system rather than a collection of one-off pages.
- Balanced search, browsing, quality assurance, copyright, accessibility and mobile use.
Case 02 · Platform transformation
Leading discovery, metadata and digital services as one ecosystem
Directed a 45-FTE, $8.8M division spanning web services, metadata, digital collections, repositories, preservation, electronic resources and discovery—an executive role requiring decisions across interdependent systems rather than isolated features.
45FTE
$8.8Mbudget
8+ yrstransformation horizon
- Set portfolio priorities across content, platform, operations and emerging services.
- Connected metadata decisions to downstream search, discovery and user experience.
- Built coalitions across technology, collections, faculty, vendors and administration.
- Managed organizational change while preserving service continuity and trust.
Case 03 · AI-forward organization
Moving AI from individual experimentation to shared capability
At UC Riverside, AI was integrated across a broader research-and-technology organization rather than isolated as a novelty. The operating challenge: enable creative exploration while establishing evaluation, education, governance and durable service pathways.
- Built and communicated a multi-unit integration model across AI, data, digital scholarship, GIS, makerspaces, robotics and cyberinfrastructure.
- Combined hands-on generative-media prototyping with model evaluation and staff development.
- Translated complex capabilities and failure modes for practitioners, leaders and cross-functional partners.
- Created pathways from exploration to repeatable education, policy and scaled support.
Case 04 · Media and narrative fluency
From film archive to generative frame
A film and media foundation grounds the technology work in storytelling, audience, form and cultural context: NYU Cinema and Media Studies, the William K. Everson Film Archives, screenwriting, documentary work, interactive video archives and current generative image/video practice.
- Understands content not only as data, but as narrative, mood, identity, culture and memory.
- Brings direct practice across film preservation, writing, visual analysis and emerging media.
- Tests AI tools through actual creative artifacts rather than speculative roadmaps alone.
- Can connect product possibilities to the member’s emotional and cultural relationship with entertainment.
Executive operating model
AI-forward craft without losing the human signal
The transferable contribution is not a claim to know Netflix’s internal member data. It is a disciplined way to help expert teams discover where AI creates value, test it with evidence, and scale only what strengthens the experience.
“The through-line is helping large audiences find, understand and connect with what matters—while building organizations capable of doing that at the next technological horizon.”Raymond Uzwyshyn · executive positioning for Member XD
Evidence and source trails
Go deeper
The page is intentionally selective. These materials provide the underlying record, artifacts and creative practice for interview review.
PDF
Member XD portfolio
Role-specific executive case-study deck.
PDFExecutive résumé
Experience, scale, selected evidence and education.
Source recordComplete vita
Full leadership, publication, presentation and project record.
Creative workFilm, AI video, image and writing
Moving-image practice, screenwriting and creative research.
Professional networkLinkedIn profile
Current activity, videos, essays and professional context.
MethodologyAI video workflow presentation
Tools, examples, scripts, editing and production thinking.